We offer workshops on creating an omnichannel content strategy. These hands-on, instructor-led workshops identify the key considerations of an omnichannel content strategy, its growing importance for businesses, and demonstrate how to create a successful content strategy framework to support chosen channels.
You will understand omnichannel and key considerations for its success.
- Learn how to create a content strategy framework for omnichannel that does not attempt to boil the ocean, but manages its complexity in iterative roll-outs and cycles. (Participants will build a roadmap in an instructor-led exercise.)
- Gain an understanding of the operational and organizational models required to support and sustain omnichannel
- Survey the role of customer journeys and how to build an omnichannel, end-to-end customer journey. (Participants will build an omnichannel customer journey in a break-out exercise)
- Understand the different types of analytics and metrics necessary to support an omnichannel framework and drive a performance-driven, customer-centric model
Photo: Main showroom inside F. W. Nissen jewelry store in Brisbane, Queensland, Australia. Circa 1950.