There are a great many resources available on omnichannel and related topics. Below are a few that we found interesting. Please note that this is not meant to be an exhaustive list (and is in no particular order).
Mayur Gupta’s LinkedIn Posts.
BCA Presents: Omnichannel – The New Value Driver [Video or PowerPoint Presentation]. Sponsored by the Big Content Alliance (of which AvenueCX is a foudning member), this webinar focuses on how to help your organization think through an omnichannel project and identify potential roadblocks.
Related Blog Posts:
Kevin P. Nichols, AvenueCX. Mapping Content to the Customer Journey: 5 Keys to Success. Discusses how customer centricity drives the approach for journey and content creation. November, 2017.
Amahl Williams, Pluris. Mapping the Omni-channel Customer Journey. Blog article that provides a good overview of customer journeys in an omni-channel context.
Paul Boag. What Is Customer Journey Mapping and How to Start? In depth explanation of the customer journey mapping process. February 2018.
Photo: Record store. 1950s.