Omnichannel provides and optimizes content across channels (in-store, desktop, mobile, etc.) at every point in the customer journey, creating a seamless experience.
Our focus is on how content can support the omnichannel content experience. We are using this website to provide our ideas, approach and supporting documents. For those interested in implementing a omnichannel approach, here are some key questions to ask yourselves:
- Is omnichannel for me (or my company)?
- What’s the best approach for implementing omnichannel content?
- Do I have the necessary systems in place?
- Is there sufficient resources to produce content to support an omnichannel experience?
Please use this site as a resource – any if you have any questions, please reach out.
Rebecca & Kevin