An omnichannel content strategy approach requires a great deal of planning and patience. However, before you consider implementing an omnichannel strategy, you must determine if such a strategy is right for your company. That is:
- Will it help meet business goals?
- Will it have a sufficient return on investment?
- Can you (and others) contribute your time and resources to this effort?
For more on an omnichannel content strategy, please take a look at:
Preparing for the Future: Content Strategy and Omnichannel [2013 Content Strategy Applied. London, UK]
Content & Omnichannel Reality [2014 Content Strategy Applied. San Jose, CA]
The Next Generation of Content Strategy: Omnichannel, Performance-Driven Content, Content Marketing [2014 Information Development World. San Jose, CA]