Additional Reading

There are a great many resources available on omnichannel and related topics. Below are a few that we found interesting. Please note that this is not meant to be an exhaustive list (and is in no particular order).

Omnichannel Focus:

Mayur Gupta’s LinkedIn Posts on Omnichannel

LCP Consulting. The Omni-Channel Dilemma. October 2014.

Trager, Lisa. Stop the insanity! Planning for a unified omnichannel strategy. May 13, 2014.

Havas Worldwide. Prosumer Report. Building Brands That Matter: The Sweet Spot Between Trust & Dynamism. 2013.

Deloitte Consulting. The Omnichannel Opportunity: Unlocking the Power of the Connected Consumer. February, 2014.

Forrester Consulting (commissioned by Accenture and hybris). Customer Desires vs. Retailer Capabilities: Minding the Omni-Channel Commerce Gap. January 2014.

Retail Systems Research (sponsored by hybris). Omni-Channel 2014: Double Trouble. 2014.

Additional Useful Resources:

Jones, Colleen. Clout: The Art and Science of Influential Web Content. New Riders: Berkeley, CA. 2011

Nichols, Kevin. Enterprise Content Strategy: A Project Guide. XML Press, 2015.

Welchman, Lisa. Managing Chaos: Digital Governance by Design. Rosenfeld Media: Brooklyn, NY. 2015